Businesses and advertisers can now use large language models (LLMs) and generative artificial intelligence (Gen AI) to automatically generate advertising on Google advertising.

- In order to generate fresh creatives, the system learns from landing sites, successful inquiries, and approved headlines, according to Google's Vice President of Global Ads, Dan Taylor.

- At Google I/O, marketers were introduced to Gen AI technologies like Performance Max, which has resulted in up to 18% greater conversion rates for companies like Myntra, Samsung, HDFC, and Tata AIG.

Bidding, budget optimization, audience targeting, creatives, and attribution are just a few of the AI technologies that Performance Max integrates.

- In light of the growing privacy laws, Google stressed its commitment to privacy. According to a survey, 8 out of 10 consumers value their online privacy and data protection.

- Google revealed improved privacy features like Privacy Sandbox for web and Android before the Digital Personal Data Protection Bill was introduced.

Bidding, budget optimization, audience targeting, creatives, and attribution are just a few of the AI technologies that Performance Max integrates.

Eight out of ten consumers, according to a survey, recognize the significance of online privacy and data security. Google reaffirmed its commitment to privacy in the face of escalating privacy legislation.

- Google revealed improved privacy features like Privacy Sandbox for web and Android before the Digital Personal Data Protection Bill was introduced.

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