- On Monday, Elon Musk, the billionaire owner of Twitter, introduced a new logo as part  of a rebranding initiative.

- Shortly after the formal announcement, the new logo, which comprises a white X on a black backdrop, started to emerge on the web version of Twitter

by Twitter's CEO, Linda Yaccarino tweeted the new look and said with excitement that "X is here! Let's proceed

- Elon Musk said in a series of tweets on Sunday that he would be changing Twitter into "X," and that the recognisable Blue Bird logo would be replaced with the new X logo.

- Musk made a vague allusion to a major shift for the company when he said that the Twitter name and any bird-related components would be phased out over time.

- As Musk had previously spoken about the company's financial difficulties and potential bankruptcy due to sharp losses in ad revenue, the rebranding can be considered as an important step for Twitter.

- A competing social networking platform called Threads, founded by Meta, added to the pressure by surpassing 100 million user sign-ups in its first week, escalating market competition.

- Twitter had 238 million active users before Musk took it private in October 2022.

- With a concentration on audio, video, chat, and payments/banking, Musk wants to transform the platform into a "everything app," and the switch from Twitter to X is in line with this goal.

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